> Instagram is among the most-used social media platforms worldwide. Almost one billion users access this platform monthly. From connecting with their friends to connecting with their followers, everyone has their own purposes.
Instagram constantly researches and develops new features to give users the best experience. The newest “collab” feature is creating a buzz around the internet. Users can find an Instagram collab post right after opening the app or scrolling for a few seconds.
What Is Instagram Collab Or Collaboration
This newly launched feature allows the users to collaborate with other users. You can co-author with someone in a few clicks. With the right information on how to add collaborator on Instagram, a user can invite someone to collaborate on reels or feed posts.
When you collaborate with someone, the post will appear on both your and the collaborators’ accounts. You can reach their audience, and share views and likes. It ultimately helps you in getting more engagement and reach. However, this feature is limited to Instagram Posts and Reels.
Here is an example of how the post appears:
Who Can Collab
The Instagram team hopes that this feature will enhance the collaboration in the creator’s community. As Instagram is also focusing to emerge as a marketplace, it is adding more features to help the brands. This feature is no exception. Many brands are already collaborating with influencers. However, if the post is a paid partnership, it has to be properly disclosed.
Even if you are not an influencer or brand, you can still collaborate with your friends, family, etc. Basically, any user can access this feature from Instagram.
Advantages Of Instagram Collab
There are multiple benefits you can get by using this feature.
More Reach
A collab post appears on both accounts. In this way, you will reach the audience of the other user. You can inform the other user’s audience about your brand or creator account. You will likely get new followers if both the accounts are from the same niche.
More Engagement
The collab post will have more engagement on it as it collects the likes, comments, views, and shares from all the Collaborators. The Instagram algorithm considers this extra engagement and can make the visibility better. If you are a brand trying to boost your sales, it will help you. The new audience becomes your potential customers.
When To Utilize This Feature
If you invite collaborator Instagram, use the following ways to get the maximum benefit.
Demonstrating Your Products in Action
If you sell something, one of the best ways to use Instagram Collabs is to show your products in action. Consider collaborating with an influential creative who uses your product.
Announcing a Future Collaboration/Event
If you know how to collab post on Instagram, you can announce or promote an upcoming event or cooperation with a brand or content producer. Sharing such posts generate excitement and drive more product or ticket sales over time.
Running Giveaway Campaigns
The Instagram Collabs tool simplifies this. Only one account needs the post advertising the giveaway, which will appear on all of your profiles. As a result, you can obtain the collective engagement of multiple communities and increase awareness.
Taking a Stand for a Cause
Standing up for a cause that you truly care about is a terrific way to connect with your followers to make them more socially conscious. And the Instagram collab feature can help you do this even more successfully by collaborating with another creator, organization, or business to support a certain cause.
Promotion of Your Other Accounts
Cross-promoting your other accounts is a common way to use the Instagram Collabs tool. Influencers or celebrities who have their own brand frequently use the feature for this. It’s also an excellent choice if you keep several accounts for distinct product lines and brand projects.
How To Collab
You need to update your app if it is not in the latest version. In the next section, you will know how to add a collaborator on Instagram.
How To Invite Someone To Co-Author
- Open the Instagram application.
- Tap on the + icon that appears on the top right corner of the screen. It will open your gallery to choose a photo or reel to upload.
- After choosing the files and adding the additional edits, you will be redirected to the final uploading page.
- Here you can find ‘Tag People‘. When you click on tag people, you will get 2 options. Add Tag and Invite Collaborator.
- Click on Invite Collaborator. You will get an option to search for usernames and invite them.
- Search the username you want to invite. Tap on their Instagram account from the search results.
- After selecting the collaborator, you will get a “collaborate” tag next to their username.
- Write a caption and share a post.
Now you know how to do a collaborative post on Instagram.
How To Accept Invitations From Instagram Users
If you are wondering how to accept collaborator invite Instagram, this section is for you.
- After someone sends you an invitation, you will get a notification from Instagram. You need to check your Instagram DM and select “View Invite”
- You will be taken to the post. You need to press the “review” button to accept or decline the request.
- If you accept the post, it will appear on your feed and your followers can see it. If you do not wish to collaborate, decline the request.
- Your username will add on top of the post along with the user who invited you.
FAQs
Why Can’t I Collaborate On Instagram?
If you can not collaborate on Instagram, there can be issues regarding your account. Follow the methods described below to get this feature on your account.
Why Don’t I Have The Collab Feature On Instagram?
If you are on the latest version of the app and your country supports the feature, you should be able to use the collab feature. There are three solutions when the Instagram collab feature not available.
Solution 1:
If you are not getting the option and you are not in a hurry, this solution is for you. If you have a Private account, change it to public. If you still don’t get the option, change it to a Professional Account or Business Account. In any case, you should wait for 2-3 days before changing it. If this method does not work for you, follow solutions 2 or 3.
Solution 2:
Contact the Instagram team. After reporting the issue, it gets quickly solved.
- Open the Instagram app and tap on your profile from the bottom.
- Click on the menu bar that appears in the top right corner of your account.
- Go to settings and you will find “Help” here.
- Select “Report a Problem” from help. Another popup will open from which you have to choose “Report a Problem” again.
- Briefly describe your issue and insert a screenshot where you do not get the Invite Collaborator option. Submit the problem.
Solution 3:
If you like you can join the beta tester program of Instagram. Open Instagram from Play Store. Click on the Join option. You can join beta from here. Update the app to become a beta member. Open and check if you are getting the Invite Collaborator option.
How Does A Collab Work On Instagram?
A collab essentially means Collaborators are co-authoring the post. It will appear on both the profiles and reach their respective followers.
How Many Followers Do You Need To Collab On Instagram?
There is no followers limit to the use of the feature. Anyone can use it.
Can You Add More Than One Collaborator On Instagram?
You can tag and collaborate with up to 20 accounts on Instagram. However, only accepted requests will appear on the post.
Can You Invite A Collaborator After Posting?
You can not invite a collaborator after posting. You only get the option before making the post.
How Do You Delete Collaborations On Instagram?
You can delete it if you don’t want to collaborate with the person anymore. Open the intended post, and tap on the vertical three dots on the top right corner. You will get the option to “Stop Sharing” here. Click on stop sharing. Confirm again to delete collaborations on Instagram. It will show a notification that says “you removed yourself as a collaborator on this post”.
Instagram is working towards making it more appealing to content creators and brands. The latest addition to this phase is Instagram’s collaboration feature for Reels and Posts. You may use it to demonstrate how well you work together. Instagram Collabs can exhibit creative or expert cooperation, whether it’s developing something together, putting together expert insights, or showcasing work that you produced together. With this detailed information on how to do a collab post on Instagram, you should be able to take full advantage of this new feature.